Question

Which among the following cold be an appropriate KPI (Key Performance Indicator) to measure the performance of a AdWords campaign on google?
a.Click through rates
b.Social media mentions
c.Pay per click bid amounts
d.Product interests

Answer 1

Answer:

The null hypothesis is the default hypothesis and predicts that there is no relationship between the variables in question. Each of the incorrect answer choices here either predicts a relationship between variables or makes a broad assertion that includes much more than the variables in question.