Question

Which are of thems is a tool of sales promotion?
(a) Free samples (b) Advertisement
(c) Publicity (d) Personal Selling

Answer 1

Answer:

The correct answer to the given question is option (a) Free samples

Explanation:

There are two types of sales promotions:

1) Consumer oriented

2) Trade oriented

The consumer oriented type of sales promotions are also known as the full strategy and these are used to attract new customers and keep the old customers intact.

Consumer oriented include providing samples, coupons, exchange schemes, discounts, etc. to the customers. The customers can enjoy such benefits from either from the manufacturer or the dealer.