which are the mix marketing variables?
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The Four “P's” The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps). Chanimals blend these variables to create a mix that satisfies the needs of the target market. Product.
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The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.
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