Question

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Answer 1

The answer to this question is Target Search Page Location

Target Search Page Location is actually a type which is flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google Search Results.

Target search page location is a type of portfolio bid strategy that automates bidding across multiple campaigns to show your ad on the top of the page or on the first page of Google search results.

Answer 2

Target search page location helps to bring the ad to the top of the page. 

Adwords automatically raises or lowers the bid to show the ad on top page of the Google results. It mainly uses keywords, ad groups and campaigns targeting the search network only. 

However, target search page location does not guarantee the location of the link on the page results. The final placement is usually decided by the ad auction which is influenced by the advertiser competition and quality score.