Question

Which form of targeting would you use to display ads to people who have previously visited your website?

A
Search advertising

B
Reacquiring

C
Readvertising

D
Retargeting

Answer 1

B. I would like to use Reacquiring

Answer 2

Answer: D. Retargeting is used to display an advertisement to people who have previously visited one's website.

Every customer is retargeted based on the ads clicked by them while visiting the website. When the visitor has previously visited the web page, the actions performed by the particular visitor is tracked and when he or she revisits the web page, the ads that are relevant to their previous search results are displayed.

This form of targeting the people by displaying the ads are called Retargeting.