Question

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

A
Personalising content to make each customer feel important, taking into account available data about each individual customer.

B
Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money

C
Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales

D
Refining their content marketing strategy as they go, taking into account available data and metrics

Answer 1

The correct answer is option A.

Personalising the content to make each customer feel important, taking into account available data about each customer.

If the content is general and not suited to the needs and preferences of the website visitors, there are less chances for the content to generate leads and sales.

On the other hand interesting and well defined content would be most effective strategy in achieving content marketing goals.

Answer 2

A

Personalising content to make each customer feel important, taking into account available data about each individual customer.