Which of the following are not the features of Advertising?
(a) Personal presentation of message
(b) Paid form of Communication
(c) Sponsor is always identified
(d) Communicated through some media.
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Answer:
(a) personal presentation of massage
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Personal presentation of the message is an aspect that is not a feature of advertising.
Answer: Option (a)
Explanation:
Advertisements are specifically designed messages to let the target market know about the presence and utility of a specific product or service. It is a paid form of communication, and here the sponsor or the parent company is always identified to establish the brand knowledge and value. Personal interpretation occurs after customers view the advertisement, and such a presentation is not conducted by the marketers.
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