Question

Which of the following factors wouldn't change an account's optimization score?

Answer 1

Answer:

Factors wouldn't change an account's optimization score :-

• Changes in auction dynamics

• Changes in tracked conversions

• Renaming campaigns

• Shifts in spend mix

Answer 2

The factors that wouldn't change an account's optimization score are:

• Changes in auction dynamics - a change in auction dynamics is a change to the 'rules of the game'  
• Changes in tracked conversions - the ads deemed most likely to result in conversions will be served in the auction more frequently.  
• Renaming campaigns - as the name implies, changing the original name of the campaign.
• Shifts in spend mix