Question

Which of the following information will a product concept notinclud
A brief description of the product offered Special feature of the
product Information about the Founders of the firm
Beliefs and attitudes of the customers

Answer 1

Features are characteristics that your product or service does or has. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities.

Answer 2

Special features of the product and customer belief is the product concept.

Explanation:

• The above both are attracting new customers by superior value and keeping current customers by delivering satisfaction.
• Consumer attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object.
• As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product.
• Consumer attitude basically comprises of beliefs towards, feelings towards and behavioral intentions towards some objects.
• Belief plays a vital role for consumers because, it can be either positive or negative towards an object.
• Consumers have certain specific feelings towards some products or brands.
• Behavioral intentions show the plans of consumers with respect to the products.

To Learn More...

1.Which of the following information will a product concept notinclude A brief description of the product offered Special feature of the product Information about the Founders of the firm Beliefs and attitudes of the customers

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