Which of the following is a benefit of display advertising over search advertising? A Display advertising is cheaper than search advertising B Appearing on relevant websites offering advertising space C Ads can appear at the top of search engine results pages D Display ads are more likely to be clicked on
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The answer is Option B.
A benefit of display advertising over search advertising is appearing on relevant websites offering advertising space.
Display ads are also called banner ads and are visible to the audience whenever they surf for something online and not just when they search for your service or product. They help in supporting brand awareness.
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The correct answer is option B.
Display ads are more beneficial than search advertising because
Display ads have higher chances of showing up on similar websites which are offering advertising space to users.
They help in creating brand awareness by targeting the user with specific offers which are more likely to be clicked upon.
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