Which of the following is a benefit of display advertising over search advertising? A Display advertising is cheaper than search advertising B Appearing on relevant websites offering advertising space C Ads can appear at the top of search engine results pages D Display ads are more likely to be clicked on
Answers
D) Display ads are more likely to me clicked on.
Explanation:
You are most likely to click on them as you don't purposely search for any advertisement commonly.
Answer :
According to Wikipedia, 'Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.'
According to Wikipedia, 'In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.'
B Appearing on relevant websites offering advertising space is a benefit of display advertising over search advertising.