Which of the following is a benefit of Search Engine Marketing (SEM)? A Reach out to potential customers actively looking for your product or service B Create different types of ad formats to show to potential customers C Target people based on their interests and habits D SEM is a lot cheaper than any other advertising medium
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"SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement.
Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user's keyword search.
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