Question

Which of the following Strategies have higher control on sites/pages getting listed in Google SERPs? 1. SEM 2.SEO

Answer 1

SEO Strategies have higher control on sites/pages getting listed in Google SERPs

Answer 2

The answer is obviously Search Engine Marketing (SEM).

SEM (Search Engine Marketing) has a higher control on sites/pages getting listed on Google SERPs.

To understand this, you first need to understand the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

SEO involves optimizing your website or webpage so as to increase its ranking in the search results in search engines.

Whereas SEM involves buying the ad space on the search results to make sure that they appear in the results on searching for some particular keywords in that search engine.