Question

Which of the following refers to marketing channel?​

Answer 1

Answer:

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel.

Answer 2

marketing channel refers to a chain that starts from the people related to the manufacturing of a good till the consumption of the product.

• it includes different levels and people required for the production of a certain goods and also its transfer to the market and then its consumption.
• there are 4 marketing channels - direct selling, selling through an intermediate,dual distribution method and reverse channel .
• this builds up connection between the production center and market.