Question

which of the statement about the pricing of services (compared to the pricing of goods) is false?

Answer 1

Answer:

Price is important to marketers because it represents marketers' assessment of the value customers see in the product or service and are willing to pay for a product or service. ... While product, place and promotion affect costs, price is the only element that affects revenues, and thus, a business's profits.

Answer 2

Cost-oriented pricing is more difficult for services.

• Cost-oriented pricing is more difficult for services is the statement about the pricing of services (compared to the pricing of goods) is False.

Where as there are the true statements:

• The demand for the service tends to be a more elastic than the demand for goods.

• Comparing the prices of the competitors is much difficult for service consumers.

• Consumers are not that much able to stockpile services by taking the advantage of discount prices.

• The price is a exchange value of the goods or the services in terms of the money. Price of the product or the service is-what the seller feels it worth, in terms of the money, to buyer.

Thus,

Cost-oriented pricing is more difficult for services is the False statement.

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