which one is the cheapest among the mass media
a)radio. b)tv
c)print media. d)all of the above
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Answer-
Radio
Explanation-
When it comes to mass communication, radio is cheapest, but it is easily ignored by listeners and will reach only a fraction of the population. On the other hand, it is so cheap you may be able to run your message more frequently than you could in mass media having greater reach.
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