Question

Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process? *

Answer 1

Explanation:

This refining process—the product planning and development process—is divided into five major stages: idea stage, concept stage, product development stage, test marketing stage, and commercialization. These stages result in the start of the product life cycle (see Figure 4.1).

Answer 2

The product planning and development process has five stages.

Explanation:

Stages of Planning and development stages are as below

• Idea generation stage
• Concept stages
• Product development stage
• The marketing planning stage
• Commercialization stage (Product Life Cycle)

The very next step after concept stage is The marketing planning stage.

• Here is the stage where test marketing function is to be performed.
• Varied promotional marketing ideas are to be performed.
• Social media presence to be managed with the content writing strategies.