Question

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a

product or service?

(A) advertising

(B) public relations

(C) direct marketing

(D) sales promotion​

Answer 1

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a

product or service?

❌(A) advertising

❌(B) public relations

❌(C) direct marketing

✅(D) sales promotion

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Answer 2

Answer is option a advertising