Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (choose 2)?
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Two metrics that help show you how many people found your ad compelling enough to actually click on it and visit your website are:
*Clicks
*Clickthrough Rate (CTR)
Both these metrics can be measured at any level of your account. You can measure the number of clicks an ad group, ad or campaign received. Alternatively, clicks can also help you determine the number of clicks made on the website by individual keywords after the ads have been triggered. A CTR of 1% or higher is considered to be really good on a search network.
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