which type of communication should the government use in rural area to send an important message and why?
Answers
Answer:
Radio remains the most powerful, and yet the cheapest, mass medium for reaching large numbers of people in isolated areas. Thanks to the revolution of the transistor, even the remotest villages have access to rural radio, which builds on the oral tradition of rural populations. Although men own the majority of radio receivers, women can listen to programmes at home in the evenings when the main chores of the day are finished.
Radio is an important tool for the rapid diffusion of important messages on new agricultural production ideas and techniques as well as on health, nutrition, family planning and other social and cultural issues. Combined with other media, it can be used for training and the transfer of technologies. It can promote dialogue and debate on the major issues of rural development as well as providing a platform for the expression of rural women's needs, opinions and aspirations. Radio enables women to voice their concerns and speak about their aspirations with external partners such as national policy-makers and development planners. Finally, radio is a tool that can be used to develop community cohesion and solidarity. Community involvement is fundamental for the successful use of radio with rural populations. Radio programmes are most effective when produced with audience participation, in local languages and with consideration for cultural traditions. Successful features include live public shows, quizzes and village debates.Community-based radio
Democratization, pluralism and deregulation policies adopted in many developing countries, together with the decreasing cost of FM transmitters, have favoured the proliferation of local community radio stations. In Mali alone there are more than 75 radio stations, established by private individuals, associations, local communities and commercial, religious and political organizations. Community stations treat issues concerning the everyday life of their listeners and also promote local development. They are an important channel for the motivation and education of women and they raise consciousness of gender issues as well as informing women about their rights. They offer rural women the opportunity to use the microphone to talk about the issues that interest them and they play women's music that is seldom heard elsewhere. More and more women