Business Studies, asked by smartvivek, 8 months ago

Who first time used the term Marketing Mix?

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Answered by akashs78

Answer:

The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning

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Who first time used the term Marketing Mix?​

Answers

Who first time used the term Marketing Mix?