Question

(Who first time used the term Marketing Mix?) ​

Answer 1

Answer:

According to Borden's account, he used the term, 'marketing mix' consistently from the late 1940s. ... The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Explanation:

please make in brain 3

Answer 2

Answer:

here is your answer hope it helps you

Explanation:

plz mark me as brainlist