Question

Who is more likely to use a service like Groupon or Cellfire, and why? Your answer should consider the consumer’smotivation,ability,andopportunity(MAO)toprocessinformation

Answer 1

“Part of the reason that Groupon has grown as quickly as it has is because we really understand consumer behavior,” explains Julie Mossler, PR & Consumer Marketing Manager at Groupon. Generally, Groupon consumers follow the same purchase decision process common to many consumer purchases. In the future, Groupon’s strategies will require continued attention to understanding consumers around the globe. Mossler explains, “Groupon has been heralded as the fastest growing company of all time, and the reason for that is that is because we have solved this unsolvable problem, which is how do you engage with local customers…the model really works anywhere as long as you adapt for local communities.”