Who is the marketing intermediary in indirect export
Answers
Answer:
In indirect exporting, organizations sell to an intermediary in their own country. This intermediary then sells the goods to the international market and takes on the responsibility of organizing paperwork, permits, shipping and marketing.
Answer:
Indirect exporting is the other trading market entry strategy an organization may choose, and requires fewer dedicated resources than direct exporting. In indirect exporting, organization sell to an intermediary in their own country. This intermediary then sells the goods to the international market and takes on the responsibility of organizing paperwork, permits, shipping and marketing.
By using an intermediary, the organization avoids various types of risk, including currency risk. There are several intermediaries that may be used in indirect exporting, including trading housas and confirming houses.