Who is the target audience of the message? Bida solusyon covid 19
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In keeping with the whole-of-government, whole-of-society, and whole-of-system approach, the BIDA Solusyon sa COVID-19 project aims to encourage the Filipino people to take an active role in the fight against the pandemic.
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The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:
- B - Bawal walang mask (Don't go out without a mask)
- I - I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
- D - Dumistansya ng isang metro (Keep your distance of 1 meter)
- A - Alamin ang totoong impormasyon (Know the right information)
It is a multimedia campaign to maximize reach and enable behavior.
Answered by
1
The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:
- B - Bawal walang mask (Don't go out without a mask)
- I - I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
- D - Dumistansya ng isang metro (Keep your distance of 1 meter)
- A - Alamin ang totoong impormasyon (Know the right information)
It is a multimedia campaign to maximize reach and enable behavior.
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