Question

Who was karry packer?what innovations did he introduce which changed the nature of the game of cricket?CLASS IX NCERT

Answer 1

Kerry Packer was an Australian television tycoon who saw the moneymaking potential of cricket as a televised sport. He signed up 51 of the world’s leading cricketers against the wishes of the national cricket boards and, for about two years, staged unofficial Tests and One-Day internationals under the name of World Series Cricket.While Packer’s venture folded up after two years, the innovations he introduced duringthis time to make cricket more attractive to television audiences endured and changed the nature of the game. Coloured dress, protective helmets, field restrictions, and cricket under lights became a standard part of the post-Packer game. Crucially, Packer drove home the lesson that cricket was a marketable game, which could generate huge revenues. Cricket boards became rich by selling television rights to televisioncompanies. Television channels in turn made money by selling television spots to companies who were happy to pay large sums of money to air commercials for their products to cricket’s captive television audience. Continuous television coverage made cricketers celebrities who, besides being paid better by their cricket boards, now made even larger sums of money by making commercials for a wide range of products, fromtyres to colas, on television.