Who was the first to formalize the concept of globalization?
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Theodore Levitt was the first to formalize the concept of globalization.
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Theodore Levitt
Theodore Levitt, a former professor at the Harvard Business School credited with coining the term "globalization" and with championing the undervalued role of marketing in defining what businesses should make and sell, died June 28 at his home in Belmont, Mass. He was 81.
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