Question

wholesalers are an necessary link in the trade cycle?

Answer 1

true,wholesalers are an necessary link in the trade cycle

Answer 2

Each participant in the distribution channel needs marketing and sales functions to move goods along. Wholesale sales reps meet with new retail prospects and existing accounts to sell goods. With new prospects, sales reps try to persuade retail buyers that certain products are in high demand and offer good revenue opportunities. Often, though, a distributor must offer discounts to get a retailer to clear shelf space for a new, less familiar brand. With existing accounts, inside sales reps spend more time on the phone following up with customers and taking renewal orders.