why an organization should design and implement a Benefits Plan that complements its overall corporate vision, mission, and strategies in a competitive
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Regardless of whether you’re running a small one-person operation or a large corporation, having a company mission and vision help to provide employees with a purpose. The mission and vision of an organization are integral to the company’s strategy because they are used to define future goals and operational tactics. While mission and vision are terms that are often interchanged, they actually refer to two separate aspects of the company.
Understanding Mission Statements
The mission statement of the organization outlines the company’s business, its goals and its strategy for reaching those goals. It focuses more on where the company is at the present time and the tactical steps it wants to use to achieve its objectives. The mission statement of a company can be used to shape the culture of the organization.
When establishing a mission statement for your company, outline what it is your business does, who you serve and how you serve them. Those are the three most critical elements of a business’ mission statement. For example, Amazon’s mission statement is, “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”If a small business sells handcrafted baby clothes, for example, its mission statement might be, “We offer new parents beautiful clothes for their babies that are handmade with love.” This includes what the business does, who their audience is and how they serve them. It provides employees with a clear goal.
Understanding Vision Statements
While the mission statement focuses on more tactical aspects of the business, the vision statement looks to the future of the company. The vision statement provides the direction in the which the company wants to go. Together with the mission statement, it helps to create the organizational strategy for the business.
When drafting a vision statement for your business, answer questions about what your hopes and dreams are. What kind of future do you want to see, and how does the company play a part in making that happen? Are you aspiring to make some kind of change, and how will you make it? Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” It provides a clear direction for employees.
For the small business that makes handcrafted baby clothes, a vision statement might be “to be the first choice for new parents looking to outfit their babies in artisanal handmade clothing that is designed and crafted with the utmost attention to detail.” It shows exactly where the company wants to go in the future and how it intends to attain that statuIf a small business sells handcrafted baby clothes, for example, its mission statement might be, “We offer new parents beautiful clothes for their babies that are handmade with love.” This includes what the business does, who their audience is and how they serve them. It provides employees with a clear goal.
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