why are there few effective HCI standards
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The obvious answer (surprise!) is to standardize the look and feel of a user interface. We certainly want to standardize the various windows and dialog boxes of a single product, and we may also want to standardize the interfaces of multiple products or systems that people may be using. In addition, we may want to standardize to some extent across all products for a single platform such as Macintosh, Windows, or Motif. Standardization facilitates learning and reduces errors by taking advantage of knowledge the users have gained from other products or from other parts of your product.
There are a few less obvious answers as well to this question of the benefits of HCI standards.
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