Why do distribution channels fall under marketing services?
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Goods and services sometimes make their way to consumers through multiple channels—a combination of short and long. Increasing the number of ways a consumer is able to find a good can increase sales. Longer distribution channels can also mean less profit each intermediary charges a manufacturer for its service.
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Distribution channels helps in marketing & promotion of services. There are several middlemen's who are involved in the distribution system of businesses. These intermediaries inform the customers about the product.
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