Why do you think there has been an increase in the demand for luxury cars? List two factors which you think are responsible for this.
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The luxury car market accounts for 6 percent of automobile sales in the United States, resulting in a small but highly lucrative segment. Companies looking to increase their luxury vehicle sales at auto shows need to understand the factors that drive luxury car buyers in this sector. This information gives live marketers the insight they need to create customized messaging capable of converting luxury buyers
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