why forecasting is used?
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Forecasting is a decision-making tool used by many businesses to help in budgeting, planning, and estimating future growth. ... The most trustworthy forecasts combine both methods to support their strengths and mitigate their weaknesses. Judgement Forecasting. Judgement forecasting uses only our intuition and experience.
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When your sales reps make their forecasts, they are also planning their future activities, providing each of them with a business plan for managing their territory. Assuming that each of them has a quota to fill, forecasting is the tool that helps them identify the customers to meet their objectives
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