Why is it important to harness the interest of the general public in science?
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Science communication is the practice of informing, educating, sharing wonderment, and raising awareness of science-related topics. Science communicators and audiences are ambiguously defined and the expertise and level of science knowledge varies with each group. Two types of defined science communication are science outreach (typically conducted by professional scientists to non-expert audiences) and science "inreach" (expert to expert communication from similar or different scientific backgrounds). An example of inreach is scholarly communication and publication in scientific journals.
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