Why is ‘place mix’ regarded as an important element of marketing mix? How does the considerations related to market have an impact on the selection of a distribution channel?
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Place mix
Explanation:
The producers gets his products to the consumers through the distribution network. The channel of distributors comprise of: producers, middlemen and consumers. Middlemen could be the wholesalers, the agents and the retailers.
Place mix consists of decisions regarding channel members and physical distribution. It is essential to perform these activities to ensure right products to right customers in right time and price at right place in a right manner.
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