Why it is considered that application of relationship marketing principles are particularly important to firms involved with services marketing? In your answer suggest how it is possible to evaluate and measure success in delivering service quality to customers.
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Answer:
Here is your answer
Explanation:
Relationship marketing focuses on building customers' loyalty to a brand for the long haul, rather than the short-term marketing of a particular product or service. ... Relationship marketing done right can also be helpful in earning referrals because when customers are happy, they tell other people about it.
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Answered by
0
Answer:
Answer:
Here is your answer
Explanation:
Relationship marketing focuses on building customers' loyalty to a brand for the long haul, rather than the short-term marketing of a particular product or service. ... Relationship marketing done right can also be helpful in earning referrals because when customers are happy, they tell other people about it.
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