Why marketing is an integrated social process?
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Is the whole really greater than the sum of its parts? In integrated marketing practice, the answer is undoubtedly yes.
Consider, for example, the recent Domino’s Pizza brand turnaround, constructed on the admission that their pizza used to taste like cardboard and ketchup. Domino’s built a risky campaign around the concept of truly listening to their customers, and integrated this concept into everything they did. On television, they highlighted customer reviews, both good and bad, and the products that had been dreamed up by employees around the country. Online, they invited feedback through their social media presences. They offered apps where customers could build their own pizzas for delivery. The campaign was strategic, collective, integrated, and most of all, successful.
In this article...
What is Integrated Marketing?
Who employs Integrated Marketing?
How is an Integrated Marketing plan developed and employed?
What types of careers work with Integrated Marketing strategies?
How can a marketing school help you succeed in a company who uses Integrated Marketing?
The world has become more increasingly connected by technology, requiring companies to develop marketing campaigns in multiple media channels. Because consumers are constantly plugged in to their mobile technology, they expect to be able to access a brand wherever they go (See also Mobile Marketing). If they hear a funny ad on the radio, they will pull out their smartphones to look up the company behind it – expecting to find a fully incorporated website waiting for them. If they scan a QR code on a poster, they expect to be led to a familiar-looking landing page.
.. I hope it help you.
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Consider, for example, the recent Domino’s Pizza brand turnaround, constructed on the admission that their pizza used to taste like cardboard and ketchup. Domino’s built a risky campaign around the concept of truly listening to their customers, and integrated this concept into everything they did. On television, they highlighted customer reviews, both good and bad, and the products that had been dreamed up by employees around the country. Online, they invited feedback through their social media presences. They offered apps where customers could build their own pizzas for delivery. The campaign was strategic, collective, integrated, and most of all, successful.
In this article...
What is Integrated Marketing?
Who employs Integrated Marketing?
How is an Integrated Marketing plan developed and employed?
What types of careers work with Integrated Marketing strategies?
How can a marketing school help you succeed in a company who uses Integrated Marketing?
The world has become more increasingly connected by technology, requiring companies to develop marketing campaigns in multiple media channels. Because consumers are constantly plugged in to their mobile technology, they expect to be able to access a brand wherever they go (See also Mobile Marketing). If they hear a funny ad on the radio, they will pull out their smartphones to look up the company behind it – expecting to find a fully incorporated website waiting for them. If they scan a QR code on a poster, they expect to be led to a familiar-looking landing page.
.. I hope it help you.
Please mark me brainlist
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