Why media and information plays an important role in communication?
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Media has given political parties the tools to reach large numbers of people and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.The backbone of any democracy is an independent, professional and responsible media. Their role is to inform, criticise and stimulate debate. For the media to be credible it has to take responsibility for getting its facts right. ...
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