Question

why People do not buy goods and services. they
buy relations, stories and magic.​

Answer 1

In the words of Seth Godin, "people do not buy goods and services, they buy relations, stories and magic." In many ways, as individuals, we are also looking for a happy ending to our own stories. Perhaps, that best sums up our fascination. That we are all stories in the end.

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Answer 2

Answer:

As the marketing guru Seth Godin says: “people do not buy goods and services. People buy relations, stories, and magic”. This is how storytelling has made its way so easily into the marketing business. Brands have to tell consumers who they are and what they offer