Why was MrGessler buisness a failure?chapter Quality class 7
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Mr. Gessler insisted on quality and not on quantity. He would never let anyone else share his work. Whenever he got an order, he took measurements of the feet himself. He used the best leather. He took quite a long time to execute the order. The customers had no time to wait for such a long time. Therefore, the majority of his customers left him. He never advertised his products. He never bothered about the competition. Due to these reasons, he proved to be a failure in business and died of starvation.
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