write a classified advertisement for a business man who wants to sell his business because he wants to go abroad
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Note: This article was excerpted from Direct Response Advertising Made Easy, which is available from EntrepreneurPress.com.
An eager real estate agent wanted to use classifieds to generate leads for a home she had to sell. But to her surprise, her boss looked at her with a cold stare and said, "Honey, the people we want don't read classifieds."
Unfortunately, there are a number of myths associated with classifieds. And not surprisingly these views are often held by people who have lost money on classifieds or they simply have not done their homework. The scenario, in a sense, is like the classic story about the fox and the grapes. When the fox failed to get the grapes, he dismissed them as being no good anyway.
Although people can be mistaken about the value of classifieds, this is not to suggest that classifieds are without limitations. The truth is, because of the size of the ad, it does carry a number of built-in limitations, so to speak. For instance: It does not allow for photos; it is not suitable for detailed copy; it is surrounded by a mass of other ads; it doesn't provide space for demonstrating the benefits of a product; it doesn't allow space for testimonials, etc.
While all of these issues may rightly be a concern, it is useful to remember that classifieds have advantages that should not be ignored.
Classifieds are inexpensive. This is perhaps the biggest advantage of using this form of advertising. Payment is generally based on the number of words or the lines of copy used in the ad. Given the low cost, you can actually run an entire series of classifieds for the price of one full-page ad. The inexpensive nature of the ad means you can reach out to your prospects on a regular basis without breaking your bank account.
Classifieds are great for low-cost testing. If you wanted to test various elements of a large display ad, it would indeed be costly. The reason is obvious: Each time you test, you'd have to pay for the space of the whole ad. On the other hand, classifieds allow you to inexpensively test copy throughout a series-and at the cost of a single large display ad.
Classifieds are ideal for testing new concepts. Whenever copywriter Ted Nicholas was brainstorming for a new book title, he used to narrow his list of ideas down to a few titles. Then he would run classifieds and use the titles as headlines for each ad. The ad that pulled the biggest response would provide him with the winning title for his new book.
Classifieds are great for generating leads. The two-step approach means that you make an offer in your ad that prompts the reader to make contact with you. You invite them to contact you by phone, mail, or e-mail, etc. When the contact is made, you simply follow-up with a sales call or direct-mail package.
Ideally, you would generate leads by offering something FREE! This could be a booklet, newsletter, more information, 30-minute consultation, discount, CD brochure, or catalog.
A classified advertisement for a business man who wants to sell his business because he wants to go abroad:
BUSINESS TAKE OVER
A XEROX service and selling business are available at the greatest turnover per month. Filed with all the needed documents with correct income tax. The products and needed types of equipment are full of stock in our office. The cost of the takeover is 2o lakhs with all takeover. The rate of the business at the market is peak and running fast. For more information contact our office:91XXXXXXXX59.
Learn more about classified advertisements:
A neighbour of yours needs a classified advertisement to dispose of a residential plot he owns. draft a classified advertisement for him putting the plot on sale
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