Question

Write a detailed note on behaviour change communication (bcc)

Answer 1

Each year, a lot of resources are spent trying to modify human behaviour. While some intervention strategies are successful, many fall short of their intended goals. Research shows that those interventions most likely to achieve desired outcomes are based on a clear understanding of the targeted health behaviours and the environmental context in which they occur. Behaviour Change Communication (BCC) has been successfully used by various health promotion programs to improve the well being of target populations. It is a systematic and well-planned process that motivate people to adopt and sustain health promoting behaviours and lifestyles.

IDEAL Public Health and Development Consultancy (IPHDC), has planned a five-day training aimed at improving the capacity of service providers, planners and decision makers of health-oriented programs to establish responsive Behaviour Change Communication (BCC) programs.