write a letter to the manager of a company to provide you with details of electrical appliances manufactured by the company and telling him why you are interested in the same
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These examples help make a professional impression and begin the sales cycle. Introductory letters certainly help to make appointments and the cold calling process. In many cases they are essential prior to attempting telephone contact with senior people. Introductory letters are particularly helpful for starting the sales cycle with large organisations.
Here also are tips and letters for submission of inventions, patents and new product ideas to potential licensee companies, which is in effect another type of introductory sales letter: you are selling yourself and your invention.
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