Question

Write a short note on cocoa expertof Africa

Answer 1

Cocoa is one of the commodities that has enjoyed most success in the fairtrade market in the UK, and it’s really no surprise since I was reading that we have the highest amount of retail chocolate and are one of the biggest chocolate consumption countries per capita (I’m sure doing my bit there!).

There is a strong fairtrade chocolate brand called http://www.divinechocolate.com/us/(also set up by Twin) which has excellent products and a very appealing brand image, and which I’m sure I will use in future, but you can also find many fairtrade varieties of supermarket own brand products, and even giants such as Cadburys and Kit Kat have now converted to fairtrade in recent years… in what we have been calling the ‘mainstreaming of fairtrade’, which again can give rise to much debate on whether is a good or a bad thing, with many alleging that it’s just big bad brands jumping in the bandwagon for the marketing value, and diluting the principles that the label represents, but to me, as long as it offers better price and volumes to more producers and it helps consumers to find their well loved brands with the fairtrade mark…It can only be a good thing.