Question

Write about four C’s of Marketing Mix.​

Answer 1

Answer:

What is the 4Cs marketing model?

1. The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990).
2. The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).