write about types of values
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Values are standards or ideals with which we evaluate actions, people, things, or situations. Beauty, honesty, justice, peace, generosity are all examples of values that many people endorse. In thinking about values it is useful to distinguish them into three kinds: Personal values: values endorsed by an individual.
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The four types of value include: functional value, monetary value, social value, and psychological value. The sources of value are not equally important to all consumers.
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