write an article for advertisement of tattoo
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If you're in business you know that to attract customers and get results, you have to advertise. A great ad attracts attention, generates interest in your product, and leaves consumers with a strong desire to buy it. See Step 1 and beyond to learn the tenets of writing a compelling and effective ad.
1
Decide where to publish the ad. Will your advertisement be printed in the newspaper, a magazine, your website, or Facebook? Knowing where you plan to publish the ad will influence the way you write your copy. Find out the perimeters of your advertising space, including how many words you're allotted, how large the font size will be, and whether you can incorporate graphics or video. Ultimately, the traditional classifieds-style ad will fly in almost any medium, but you might need to make small tweaks to tailor it to the space in which you're advertising.
For example, if you're selling a service that allows people to self publish their books, you'll want to use language that sounds writerly and elegant. That way your target audience - people who have written books they want to publish - will know they would be in good hands with your company.
If you're selling a product that appeals to a younger crowd, like a new type of candy that makes your mouth turn rainbow colors, lose the formality and use language that's familiar to your target audience - kids who want to spend their allowance on candy, or who could influence their parents to buy the candy for them.
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3
Write an attention-grabbing headline. This is the most important part of your advertisement, because it's your one shot at getting consumers to actually read your ad. If your headline is vague, difficult to understand or in any way uninteresting, you can't expect people to take the time to read the rest of your carefully-written ad. You're immediately telling them that your company isn't innovative enough to come up with a compelling ad - which will reflect poorly on your product as well, even if it's excellent.[3]
People riding the subway, scrolling through Facebook or flipping through a magazine have hundreds of little pulls on their attention. How can you cut through all the noise and make them focus on your product? Think of a headline so compelling that it essentially forces the person reading it to pay attention.
Your headline could be something shocking, strange, emotionally compelling, or exciting - it doesn't matter, as long as it grabs the reader. For example,
Write something mysterious: Don't be happy, be terrified.
Write something people can't pass up: Get 75% off a ticket to Paris.
Write something emotional: She has 2 weeks to live.
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4
Don't start with a question. You might be able to get away with a highly creative and compelling rhetorical question, but stay away from your standard "Do you need a new car?" type of opener. Consumers have already read thousands of similar questions, and they're tired of being asked. You'll have to dig a little deeper to capture their attention. Find a creative way to tell people that you have what they need without asking an obvious question.
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5
Write a bridge to keep them reading. The next line after your headline is your short, sweet chance to create a solid impression of your company in the minds of your audience. After your mysterious/shocking/emotional headline, you need to follow up with something substantive - otherwise, your headline will be perceived as mere hype.[4] Use the bridge to tell the consumer what need your product can fill.
Touch on the major benefits your product will bring the consumer.[5] Your bridge should contain your strongest selling points.
Tip: Remember that every word counts. Your bridge language needs to be just as compelling as your headline, because there's still a good chance you could lose people before they get to the end of your ad.