Question

Write an article in 100-150 on USER FRIENDLY TECHNOLOGY.

Answer 1

The year 2012-2013 seems to have started tossed by the headwinds of technical change. Indeed, educational institutions and academics have had a difficult time forecasting the most relevant technological applications for teaching and learning. Many would be hard pressed to confidently choose future computer tools appropriate for their users. As for the issue prioritizing the benefits and limitations of the laptop over the desktop, it seems that tablets have shaken established perceptions and viewpoints.As if to underscore this trend, at semester's start there were institutions offering innovative incentive schemes to provide tablets to new cohorts of students and financial support to teachers in order to systematically develop a critical number of these devices within the academic environment. Naturally, there were many questions about data management and archiving, sharing and converting formats within learning environments and administration platforms, as well as the need to acquire and use micro applications (apps) in connection with current educational activities. Still to come are the 'hot' topics such as the balance between the features offered in apps and their usefulness within the context of pedagogical objectives!

How does one then address this irreversible process which now places the learner in a situation of choice and autonomy in relation to a technology which is increasingly mobile, convenient, accessible and able to support innovative and effective teaching practices?

Should we accept the principle that "the user will always have the last word" and that at the end of the race, overwhelmed by incessant changing technological trends, the teaching staff of schools will not have no other choice but to follow the trend? In effect, such rapid development of technological tools makes it increasingly difficult to imagine that educational institutions can remain fully in control of investment in hardware or appropriate software.

Taking this new reality into account, APOP has launched enriched technological and user support. Indeed, we believe that given the socio-educational changes already in progress, academics should have access to the most optimal educational development activities possible.

Answer 2

This feature targets people who have visited a certain page of your site. For example, on a travel website, this feature can be implemented in the booking process. Timers are set at the different stages that visitors progress through while booking a trip. These timers trigger a message for a customer service call-in or call-back. Such messages are also triggered for people who leave in the middle of a booking process. This feature is extremely effective, because it helps people who might have urgent questions or complications.

Why so effective? Booking a vacation is understandably a complicated process. This is why travel agencies tend to have a long booking flow with a less user-friendly experience. Our feature not only helps customers to reach the final level of the booking process, but it also helps pinpoint the place in the process where visitors tend to leave. One of our customers used this feature to achieve 1 lead per 30-40 views. This is a very high conversion rate.