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venture tourism in india
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Adventure tourism in INDIA
In India tourism is the largest service industry bringing in 6.23% of the national GDP. It brings in 8.78% of the total employment of the country. Each year there is increase in number of tourists visiting India by 5 million mark. Besides foreigners, locals alone count up to 527 million. In US figures Indian tourism industry is a 100 billion dollar affair which is predicted to increase to 275.5 billion by next decade. All the credit can be given The Ministry of Tourism which is the main working institute behind promotion in India. To create interest in tourism, the ministry introduced an ‘Incredible India’ campaign. The punch line of this campaign is ‘Atithi Devo Bhava’ which means guest is our God.
Everything is not as rosy as it looks. India falls behind certain countries it faces serious issues in the face of inadequate number of hotel rooms. Until a year back India only had 25000 tourist hotel rooms. Other reason why tourism lags behind is that getting visa to the country is a complicated process. The Indian airports are crammed and foreigners do not take that fact too well. But despite all of it tourism is only expected to grow in the coming years.
This year saw a considerable decline in International tourism everywhere across the globe. But surprisingly the hospitality business in India was busy and flourishing. This happened as a result of service tax exemption and ending of fringe benefit tax.
This has resulted into luxurious expansive tourist destinations like the Kerala Backwaters or the Golden Triangle Tours to be affordable to foreign tourists. British have gone ahead and voted India as one of the top 10 overseas travel destinations.
Tourists that come to India are mesmerized by what they see here. The rich contrast of culture and varied topography topped with a huge diversification in weather is more than what a stranger in this land can handle. When he lands in a modern airport and when he steps out in the streets to honking horns and crammed streets with beggars on the roads and even cows sharing that space, the contrast mesmerizes. And this contrast is exactly what they come looking for. The colorful culture and vibrant helpful people, the lands, mountains and rivers, the religious places and thousand year old Yog tradition, India goes on attracting.