write an article on impact of advertisement on teenagers
Answers
Answer:
if it wrong teenagers follow
Answer:
Impact of TV Advertisements on Teens
The advertising industry views teenagers in society as a viable market segment, because of their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is increasingly focusing on kids and adolescents to captivate with advertisements.
Therefore, marketers and advertisers are seeking advertising spaces that are kids exposed to in order to reach them with such advertisements designed to provide an illusion to them, and portray a certain image to their innocent and trusting nature about a product or service.
These advertisements normally have a mental and physical impact on the teenagers viewing television. This essay will discuss the mental and physical impact of advertisements on teens viewing television, the individual impact and the group impact as well as the physical and self-esteem impacts.
A Recent study by (Pediatrics, 2011) states that “Children and adolescents view 400 00 advertisements per year on TV alone.” This is happening despite the fact that there is a law that limits advertising on children’s programming to 10.5 minutes per hour on weekends and 12 minutes per hour during weekdays. However, much of children’s viewing occurs during prime time, which features nearly 16 minutes per hour of advertising.
The mental impacts of these advertisements on television on teens are often split into an individual level and a group level (Friedkin, 1998). The mental impact effects on the individual level are the influence mainly practiced on parents and teens communication and influence amongst each other about products or services. However, the mental effects on the group level are perception, attitude and actual behavior of the viewer (Moschis & Mitchell, 1986).
(Moschis & Mitchell, 1986) State that the children between ages 12 or under convince their parents and pupils to spend around millions a year. Some teens are able to buy the products they see advertised on their own by saving for it, or by earning money in order to buy it. This group impact is very influential as teens influence each other to buy new gadgets and products, and it can also create tension in between them as human nature lets them always strive to what they think is best, they try to compete with each other in terms of fashion, gadgets and trends that in turn benefits the advertising company and proves the success of the advertisements in causing a group impact on teens which normally results on a negative manner in the teenagers behavior and psychological growth (Friedkin, 1998).
A study conducted to high school boys and girls concluded that 60% more young women than young men feel unhappy with their body types and physical image due to media and advertising influence on television (Spitzer & Henderson & Zivian, 1999). It is also obvious that images of thin blonde women are dominant in mass media.
A study published in the Journal of Advertising, noted that images of blonde, thin women are predominant in mass media, and that these characteristics are often portrayed as being ideal. Advertising can “impose a sense of inadequacy on young women’s self-concepts.” (Martin & Centry, 1997) This is because some girls and young women compare their own physical attractiveness to the physical attractiveness of models in ads. They then experience lowered self-esteem if they do not feel that they look like the models in advertisements.
On the other hand, (Martin & Centry, 1997) state that “Advertisements in men’s magazines promote the possession of stuff as a valuable, important attribute to have, while lowering the self-esteem of men who do not own the trendiest fashions or have perfect six-pack abs.” and because of these ads teenage boys put themselves through compulsive exercising, bulimia, binge eating, steroid abuse and diet aid abuse, and anorexia. Another study showed that teenage boys use steroids to improve their appearance more than sports.
The Low self-esteem that curtails from teenage ads and influences their body types and behavior could have harmful effects on them. (Moschis & Mitchell, 1986) Studies show that 75% of young women with low self-esteem have engaged in harmful acts that could harm their body physically including cutting, binge drinking, drug abuse and bullying and some have even engaged in promiscuous sexual acts which is an effect of low self-esteem, teenagers with low confidence try to get personal body image approval by fetching random sexual behavior with strangers.
In conclusion, the effects of teen advertising could be very harmful on teenagers themselves. However the business side of the argument looks at a potential growth in the market segment by providing advertising appealing to teenagers and kids in order to influence them to buy products and services that the kids pressure their parents and colleagues to get in order to escalate in society and show off.